A $1.2 Billion Speed Test: Why Accenture Just Bet the Future of AI on Ookla
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Accenture announced an agreement to acquire Ookla from Ziff Davis for $1.2 billion; Ookla operates SpeedTest.net and Downdetector, generated $231 million in revenue in 2025, and employs about 430 people. Accenture expects the acquisition to strengthen its managed services and data foundations for optimizing 5G, Wi‑Fi, and AI-enabled network performance, with the transaction to close in the coming months while Ookla remains under Ziff Davis's stewardship.
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