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Meta Unveils a New Premium Tier to Personalize Your WhatsApp Experience

ID: 8b2eca7e-5e1f-5f4d-a3ee-c78bc35b8ded

STIX ID: report--8b2eca7e-5e1f-5f4d-a3ee-c78bc35b8ded

Feed Name: securityonline.info

Date Published: 2026-04-21

Date Updated: 2026-04-23

Author: Ddos

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Meta is piloting a paid WhatsApp Plus subscription in select regions offering aesthetic personalization (animated stickers, themes, home icon), enhanced chat management (up to 20 pinned chats), and bespoke contact settings, with localized pricing and a one-month free trial; similar subscription tests for Instagram (e.g., persistent stories, 'Super Hearts') are also reported. The company states core messaging, voice features, and end-to-end encryption remain free.

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