The Vision Stalls: Why Apple is Quietly Pulling the Plug on Vision Pro Production

Apple has reportedly scaled back Vision Pro production and marketing amid weak demand, with current inventory said to cover needs through 2026, and retail demo spaces being reduced as focus shifts to promoting iPhone 17 AI features. The article attributes poor sales to the headset’s weight, high price, and lack of compelling apps, while noting competition from Meta’s cheaper, lighter Quest 3S. Apple is said to be developing a lower-cost model (N107) targeting a $1,500–$2,000 range by early 2027, potentially dropping features like EyeSight and using lower-resolution displays and A-series chips.