Personal Superintelligence: Meta AI Unveils “Shopping Research” to Take on Gemini and ChatGPT

Meta is quietly piloting an AI Shopping Assistant for select US desktop users that presents product carousels with images, pricing, and concise rationales for recommendations, and can use public profile data to personalize results; purchases currently occur on merchant sites after redirection. The move positions Meta in the competitive AI commerce landscape alongside OpenAI, Google, and Perplexity, though the pilot is limited and no broader rollout timeline has been announced.