Google Play Billing Structure Evolves for App Developers

**Executive summary:** Following the Google–EPIC settlement, Google will introduce a revamped Play billing structure on June 30, 2026 (US/UK/EEA) that lets developers present alternative payment options and link to external sites; Google will retain a platform service fee (10% for annual revenues ≤ $1M, plus a 5% Play-billing charge when Play billing is used), replace the prior 30% blanket commission with variable rates, and roll out additional incentive programs with reduced rates beginning September 30 (with wider regional adjustments planned through 2027).