The Frictionless Frontier: Microsoft Launches “Copilot Checkout” at NRF 2026

Microsoft introduced Copilot Checkout at NRF 2026/CES, enabling users to complete purchases directly within Copilot via integrations with PayPal, Shopify, Stripe, and Etsy, with partners including Urban Outfitters, Anthropologie, and Ashley Furniture; while Microsoft controls the interface and retailers remain merchants of record, questions persist about liability and safeguards against AI hallucinations as the feature rolls out in the U.S.