Reddit Cashes In on AI: Google and OpenAI Pay $130M for User Data
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Reddit’s financial performance has surged due to monetizing its vast user-generated data for AI training—licensing deals reportedly net $60M annually from Google and $70M from OpenAI (about $130M, ~10% of revenue)—and strong advertising results, including $427.7M in Q4 2024 with 60% YoY growth, driven by a 42% YoY increase in weekly active visitors to 379M; the company tightened API access to control data usage ahead of its IPO.
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