Microsoft is Still the Most Commonly Impersonated Brand in Phishing Attacks

Check Point research summarized by KnowBe4 reports that Microsoft, Apple, and Google were the most impersonated brands in Q4 phishing campaigns (Microsoft ~32%), with LinkedIn returning to the top targets and a holiday surge of clothing-brand impersonation (e.g., nike-blazers.fr, adidasyeezy.ro). These fraudulent sites replicate brand assets to lure victims into sharing credentials and personal data; the advisory emphasizes verification of email sources, avoiding suspicious links, enabling MFA, and user security awareness training to mitigate risk.