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Financial Services Industry Experiences a Massive Increase in Brand Abuse

ID: c469623a-7479-5044-9147-00599820480e

STIX ID: report--c469623a-7479-5044-9147-00599820480e

Feed Name: KnowBe4 Blog

Date Published: 2024-10-04

Date Updated: 2026-04-28

Author: Stu Sjouwerman

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An industry analysis cites Akamai data showing that financial services are the primary target of phishing and brand impersonation, with 68% of phishing domains and roughly 28% of brand impersonation tied to this sector. The rise is linked to phishing-as-a-service platforms that simplify creating convincing spoofed banking sites, and the piece advocates security awareness training to help users spot socially engineered lures.

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