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Breaking the Stigma: 90% of Employees Agree that Phishing Simulations Improve their Security Awareness

ID: cba23334-1f6d-5174-8c16-7b3373536512

STIX ID: report--cba23334-1f6d-5174-8c16-7b3373536512

Feed Name: KnowBe4 Blog

Date Published: 2025-04-23

Date Updated: 2026-04-28

Author: Stu Sjouwerman

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An international survey on simulated phishing finds that roughly 90% of employees view these tests as relevant and effective, supported by 2024 data showing an 86% reduction in click rates (from 34.3% pre-training to 4.6% after 12 months); however, stigma persists where follow-up is lacking, with 29% reporting no or uncertain follow-up (ranging from 15% in the USA to 42.5% in France). The report recommends making simulations realistic, educational, timely, transparent, and positively reinforced to strengthen security culture without punitive practices.

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