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Report: Microsoft Was the Most Impersonated Brand in Q4 2025

ID: d11244a8-b275-5604-86b8-a39e96746c1a

STIX ID: report--d11244a8-b275-5604-86b8-a39e96746c1a

Feed Name: KnowBe4 Blog

Date Published: 2026-01-14

Date Updated: 2026-04-28

Author: KnowBe4 Team

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Guardio reports that in Q4 2025 scammers intensified brand-impersonation phishing, with Microsoft most abused, followed by Facebook, Roblox, McAfee, Steam, AT&T, Amazon, Google, Yahoo, and Coinbase; activity was timed to Black Friday sales, holiday delivery rushes, and January job searches, with gaming, telecom, e-commerce, and crypto brands targeted seasonally. The piece emphasizes vigilance—verifying senders, avoiding embedded links by navigating directly, checking for domain anomalies, and enabling two-factor authentication.

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