[CASE STUDY] Retail Organization Sees 50-Fold Increase in Phishing Reporting with KnowBe4's Phish Alert Button and Training

A global retail/wholesale organization implemented KnowBe4’s Phish Alert Button and rolled out targeted user training, resulting in a substantial increase in reported phishing emails (from 0.3% to as high as 22.4%) and a marked reduction in employee susceptibility (Phish-prone Percentage from 11.5% to 2.4%) between February and May 2025, demonstrating the impact of coordinated awareness efforts and operational integration on human risk management.