Make Your Real Emails Less Phishy

This article advises organizations on crafting legitimate mass emails that don’t resemble phishing, outlining common cues that trigger false positives—unexpected messages, external or mismatched sender addresses, DMARC failures, strange subject lines, excessive embedded links, grammar errors, and urgency—and recommending practical defenses: educate senders, provide easy reporting, ensure rapid and automated triage, communicate proactively about unusual legitimate messages, and avoid easily spoofed “this is legitimate” labels (with digital signing as a helpful but not foolproof option).