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Apple confirms price increases are coming - how much will it cost you?

ID: 01951d9f-5fca-53ff-8988-660908e82519

STIX ID: report--01951d9f-5fca-53ff-8988-660908e82519

Feed Name: ZDNet Security

Date Published: 2026-06-18

Date Updated: 2026-06-19

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ZDNET reports that Apple expects to raise product prices because shortages and higher costs for DRAM and NAND flash—driven by AI demand and enterprise memory purchases—are squeezing consumer supply. Tim Cook said price increases are unavoidable; analysts estimate the iPhone Pro could rise by roughly $200 (to about $1,399) if memory and storage costs jump as projected.

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