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AI image fraud will cost $40 billion next year - can these international standards help?

ID: 2c757428-2d35-5b07-9c9a-d7c525ed6e1c

STIX ID: report--2c757428-2d35-5b07-9c9a-d7c525ed6e1c

Feed Name: ZDNet Security

Date Published: 2026-07-23

Date Updated: 2026-07-23

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The article outlines global standards initiatives (IEC/ISO/ITU) to address the credibility crisis caused by AI-generated images and deepfakes, highlighting updates to the JPEG Trust standard (Parts 2 and 3), originator profiles, a vocabulary for content preferences, and H.MMAUTH for multimedia authentication; it emphasizes these are tools for verification and context rather than enforcement or frontline labeling of fraudulent content.

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