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How to disable ACR on your TV - and why it makes such a big difference doing so

ID: 344145b3-8aa9-50b3-9f05-770681643354

STIX ID: report--344145b3-8aa9-50b3-9f05-770681643354

Feed Name: ZDNet Security

Date Published: 2026-02-11

Date Updated: 2026-04-26

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This article explains how smart TVs use automatic content recognition (ACR) to capture and monetize viewing data for targeted advertising, the privacy and security risks this creates, and provides step-by-step instructions to disable ACR and limit ad personalization across major brands. It notes that turning off tracking may reduce some smart features and recommends re-checking settings after updates.

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