Sony and TCL are teaming up to make your next TV, and it's a bigger deal than you think

Sony announced a strategic partnership with TCL, granting TCL a 51% stake in Sony’s home entertainment division (TVs and audio), with plans to finalize a contract by March 2026 and launch a new company by April 2027. The collaboration aims to combine Sony’s picture/audio technology and brand value with TCL’s display tech and global supply chain, potentially leading to co-branded products and changes in the Bravia lineup as early as 2027, though the deal still faces legal approvals.