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There's an easy way to skip YouTube's new unskippable ads, but you may not like it

ID: 8fbc965b-6ac4-5cd9-9e15-1f708f812f9a

STIX ID: report--8fbc965b-6ac4-5cd9-9e15-1f708f812f9a

Feed Name: ZDNet Security

Date Published: 2026-03-15

Date Updated: 2026-04-26

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**Executive summary:** ZDNet reports that YouTube is rolling out a new "VRC Non-Skip" ad option that places 6-, 15-, or 30-second unskippable ads on TVs, prompting frustration among viewers and increasing interest in the new, cheaper YouTube Premium Lite subscription that removes ads for $8/month.

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