Beyond gold: Why Team USA will be wearing titanium at these Olympics

ZDNET reports that Oura has been named the official wearable for Team USA through the 2028 Olympic and Paralympic Games, providing athletes with Oura Rings and partnering on research into sleep, recovery, and performance, alongside marketing tie-ins with NBCUniversal’s coverage. The piece notes prior collaborations with U.S. sports bodies and the Department of Defense and frames the deal as evidence of growing visibility and competition in the smart ring health-tech market.