Consumer and privacy predictions for 2025
ID: bca515f4-9570-5d8c-af06-1f27be179ec2
STIX ID: report--bca515f4-9570-5d8c-af06-1f27be179ec2
Feed Name: Securelist by Kaspersky
Date Published: 2024-11-27
Date Updated: 2026-04-29
Author: Anna Larkina, Vladislav Tushkanov, Roman Dedenok, Dmitry Anikin, Dmitry Momotov
This Kaspersky Security Bulletin summarizes 2024 consumer cyberthreat and privacy trends—highlighting scams tied to humanitarian causes and major entertainment releases, malicious VPN apps, P2E game phishing (including a Lazarus decoy game), and the rise of voice deepfakes—alongside evolving privacy discussions around biometrics, passwordless authentication, and assistant bots. It also outlines 2025 predictions: AI becoming ubiquitous, increased fraud around entertainment and subscriptions, potential age-verification regulations (e.g., Australia), heightened politically driven cyberbullying, and expanded user data ownership and portability rights.
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