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Privacy predictions for 2024

ID: dc244fe2-d670-5b53-848f-6b056d803db1

STIX ID: report--dc244fe2-d670-5b53-848f-6b056d803db1

Feed Name: Securelist by Kaspersky

Date Published: 2024-01-25

Date Updated: 2026-04-29

Author: Anna Larkina, Vladislav Tushkanov, Dmitry Momotov

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This report reviews 2023 privacy developments and forecasts 2024 trends, highlighting growing recognition of biometric data as sensitive amid deepfakes, emerging privacy debates around AI-enabled wearables and AR/VR, and a declining impact of password leaks due to rising 2FA and passkeys; it also anticipates assistant bots enhancing privacy while introducing new vulnerabilities, and expects tighter regulation alongside continued adoption of digital identity frameworks and broader market shifts.

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