Revisions to the FTC Safeguards Rule Affect Auto Dealers

This document outlines how Cisco Umbrella and Duo can help U.S. auto dealerships comply with the revised FTC Safeguards Rule by quickly implementing MFA, DNS-layer security, device trust, and converged controls (SWG, CASB, DLP, RBI), emphasizing compliance urgency (June 9, 2023), cost concerns (NADA estimates >$100K), and adoption stats (85% prioritize cybersecurity). It highlights vendor claims such as fast deployment, significant ROI (231% for Umbrella, 159% for Duo), and large-scale threat blocking, positioning these SaaS tools to reduce risk, improve user experience, and demonstrate compliance.