‘Tis the Season

Executive summary: This article discusses the growing threat of online counterfeit goods and explains how Domain Name System (DNS) abuse — including brand infringement, dilution, diminishment, brandjacking, typosquatting, and phishing — contributes to counterfeit distribution and consumer risk. It cites industry research and brand responses (litigation and digital product identities) and recommends a defense-in-depth approach, highlighting Farsight Security's DNS intelligence as a mitigation measure.