Lacoste First to Use AI-Powered Anti-counterfeiting Solution

Cypheme announced Vrai AI, an AI-powered anti-counterfeiting solution that verifies product authenticity via smartphone-based visual analysis, with Lacoste as the first adopter and reported 99.7% accuracy. The company also offers a “Noise Print” anti-copy label to further authenticate products and trace counterfeit origins. Framed as a global response to counterfeiting, the release cites EU law enforcement estimates on the scale and risks of fake goods and positions the technology for use across multiple industries.