Gen Launches Scam Artists to Highlight Emotional Toll of Cybercrime Through Creative Artwork

Gen announced “Scam Artists,” an educational campaign created with psychologist Lee Chambers that visualizes the emotional impact of cybercrime using EEG-derived artwork from victims, complemented by U.S. survey findings showing high perceived vulnerability and low adoption of cybersecurity solutions; the initiative aims to encourage proactive digital protection through Gen’s brands such as Norton, Avast, and LifeLock.