New COPPA Rules to Take Effect Over Child Data Privacy Concerns

The article summarizes the FTC's finalized COPPA amendments that expand protected personal information to include biometric and genetic data, require separate parental opt-in for third‑party sharing, impose limits on data retention, and mandate written information security and data retention programs. It notes effective and compliance dates, civil penalties for violations, changes affecting mixed‑audience services, and recommended organizational actions (risk assessments, designated coordinators, and new verifiable parental consent methods) to meet the new requirements.