Gaps in California Privacy Law: Half of Data Brokers Ignore Requests

A University of California, Irvine study and expert commentary find widespread, inconsistent compliance by data brokers with California's CCPA: roughly half of contacted brokers failed to respond within the required window, and verification processes often force consumers to supply PII. The report highlights risks from aggregated brokered data, the absence of standardized request/response practices, and recommends legal guidance, comprehensive data inventories, and stronger supply-chain governance to better protect consumer privacy.