When Brand Loyalty Trumps Data Security
ID: 879de4dd-09ea-5615-8be2-4ab8f65a34bb
STIX ID: report--879de4dd-09ea-5615-8be2-4ab8f65a34bb
Feed Name: Dark Reading
This commentary discusses why consumers often forgive companies after data breaches, explores the psychological drivers behind that complacency, and urges organizations to improve basic cyber hygiene—such as enforcing MFA, enabling UTM security features, and using hardware-backed encryption—to protect customer data and maintain trust.
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