This Security Firm's 'Bias' Is Also Its Superpower

Credible Security, founded in 2025 by Josh Yavor, Kim Burton, and Jessica Walters, is an independent security consultancy that leverages the founders' varied backgrounds and leadership experience to help B2B cloud and SaaS companies (especially go-to-market and early-stage teams) develop trust-focused security strategies; the firm emphasizes aligning security to business objectives, building long-term user trust through empathy and communication, and avoiding a purely compliance-driven approach.