Innovation, Not Regulation, Will Protect Corporations From Deepfakes

Executive Summary: This opinion piece warns that rapidly proliferating deepfakes are an escalating fraud and reputational risk for corporations and argues that CEOs must proactively invest in defenses — including multifactor authentication, AI-based detection, and content watermarking — rather than rely on slow government regulation; it cites a reported $25M deepfake-related scam and calls for doubling corporate cybersecurity funding.