Regulators Combat Deepfakes With Anti-Fraud Rules

Regulators are leveraging existing fraud, deception, and privacy laws to address the rising risks of AI-generated deepfakes, with agencies like the FTC and SEC targeting impersonation, voice cloning, and market manipulation abuses. Despite active enforcement and new guidance, legal gaps persist—highlighted by a court injunction against a California election deepfake law—leaving accountability and privacy challenges unresolved for non-celebrities and organizations. The report underscores the need for corporate AI governance, access controls, and continuous monitoring to mitigate deepfake-related risks while regulatory frameworks evolve.