Can AI & the Cyber Trust Mark Rebuild Endpoint Confidence?

The author critiques the FCC-proposed Cyber Trust Mark as a potentially useful but insufficiently robust approach to endpoint security unless paired with continuous, telemetry-driven enforcement and human oversight. The piece outlines AI's dual role as defender and enabler of threats, warns that static certifications can quickly become outdated, provides an anecdote of a legacy system misclassified as "secure," and recommends AI-augmented validation, dynamic trust scoring, and cross-sector collaboration to make the Cyber Trust Mark meaningful and actionable.