Murphy measure to protect Illinois consumers’ sensitive data advances in Senate

State Senator Laura Murphy introduced Senate Bill 340 to create the Illinois Consumer Data Privacy Act, which would restrict collection, processing, and sale of sensitive personal data (including race, religion, biometrics, and geolocation) and give consumers rights to opt out of data use for targeted advertising and correct inaccuracies; the bill aims to address algorithmic profiling and risks from advancing AI and has passed the Illinois Senate.