Exclusive: High-end fashion retailers Gucci, Balenciaga, Brioni, and Alexander McQueen hit by Salesforce attacks

DataBreaches.net reports that Kering brands—Gucci, Balenciaga, Brioni, and Alexander McQueen—were allegedly breached by ShinyHunters via techniques associated with Salesforce data-theft extortion campaigns, with samples suggesting over 56M customer records containing PII (names, emails, phones, addresses, purchase info). The post reproduces lengthy negotiation logs showing tentative agreements, test crypto payments, and delays possibly influenced by French law enforcement announcements about ShinyHunters arrests, while noting Kering has not acknowledged the incidents and the logs cannot be fully verified. As of publication, the data had not been publicly leaked, though ShinyHunters indicated they may do so.