Leveling Up Your Security Awareness Program

**Executive Summary:** This transcript of Arctic Wolf's "Challenge Accepted" podcast features hosts Ian McShane and Adam Marrè with guest Jason Hoenich discussing best practices for security awareness programs — including using high‑quality, engaging content, storytelling, non‑punitive phishing simulations, emphasizing the personal "why," and pragmatic steps for organizations with limited resources — and stresses humility, executive involvement, and actionable, behavior‑focused approaches to reduce human‑centric risk.