The Rise of Large-Language-Model Optimization

The article argues that generative AI and the shift from SEO to LLMO threaten the open web by severing the connection between creators and audiences, enabling manipulation of chatbot outputs (e.g., indirect prompt injection), and polluting the internet with low-quality AI-generated content; it calls on search engines to act as responsible publishers, platforms to support and protect human creative communities and copyrights, and AI developers to safeguard the web to preserve reliable training data and a vibrant, human-centric knowledge ecosystem.