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Facial Scanning by Burger King in Brazil

ID: 9fe0685c-87d8-5de2-bf5a-3dfce91e0010

STIX ID: report--9fe0685c-87d8-5de2-bf5a-3dfce91e0010

Feed Name: Schneier on Security

Date Published: 2024-01-10

Date Updated: 2026-04-19

Author: Bruce Schneier

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The document outlines a Burger King Brazil promotion that employs facial recognition to scan customers’ faces, estimate their “hangover level,” and provide related discounts—framed as a marketing stunt leveraging biometrics rather than a cybersecurity incident.

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