Papa Johns Surveillance-Based Advertising
ID: a2ef70ee-dfe1-5aea-ac39-3e2379967290
STIX ID: report--a2ef70ee-dfe1-5aea-ac39-3e2379967290
Feed Name: Schneier on Security
The post reports that Papa John’s partnered with NBCUniversal, Instacart and an agency to create audience segments from grocery purchase data to serve targeted ads when consumers are likely low on groceries, noting privacy and ’surveillance’ concerns and referencing past examples of predictive marketing.
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