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Why Take9 Won’t Improve Cybersecurity

ID: d5cd01cd-dfae-58df-b423-61fb057db5ee

STIX ID: report--d5cd01cd-dfae-58df-b423-61fb057db5ee

Feed Name: Schneier on Security

Date Published: 2025-05-30

Date Updated: 2026-04-19

Author: Bruce Schneier

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The essay critiques the Take9 cybersecurity awareness campaign, arguing that a generic nine-second pause is impractical, unsupported by evidence, and offers no actionable guidance against modern phishing and social engineering; it calls for context-specific cues, user cognition support, and secure-by-design systems, while rejecting blame-the-user approaches that mask poor system design.

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