The Impact of Cybersecurity on Business and Brand Risk Reduction

This report presents customer-reported business impacts of deploying Recorded Future’s threat intelligence, including monthly savings from brand protection ($2,602), reduced cyber insurance premiums ($2,497), downtime avoidance ($19,025), and fraud prevention ($6,812), totaling about $31K per month ($371K annually) and yielding a 209.4% ROI on business risk reduction—or 351.3% when including productivity gains. It recommends a structured approach to maximize value: define business-centric priorities, assess threats in context, leverage automation, measure and communicate business impact, and continuously mature the program.