The Small Bulgarian Streetwear Shop Designing Clothes for the Far-Right ‘Active Club’ Movement

Bellingcat links the far-right Will2Rise (W2R) brand, associated with the Active Club movement and Robert Rundo, to the Bulgarian streetwear shop GK Style through geolocation of photos, matching product imagery, and identifying the shop owner as a model in W2R listings. The investigation documents nearly 20 W2R items appearing to originate from GK Style’s designs and promotions, notes additional far-right clients claimed by the shop, and contrasts these findings with GK Style’s denials, while also recounting Rundo’s presence in Bulgaria and subsequent arrest.