Trust, friction, and ROI: A CISO’s take on making security work for the business

This interview with PPG CISO John O’Rourke explains how robust cybersecurity programs enable business growth by reducing friction in sales and M&A, building digital trust, improving audit readiness, and positioning companies to better adopt emerging technologies like AI; it emphasizes measuring security against established frameworks (NIST, ISO, SOC2, CMMC), the increasing sophistication of buyers, and the long-term cost of treating security as a cost center rather than a strategic enabler.