9 out of 10 people can no longer distinguish real from AI-generated content

A Malwarebytes survey-based report finds AI-generated content is increasingly indistinguishable from real content (85% of adults) and that half of respondents encountered AI-driven scams over the past year, including personalized scam messages, manipulated reviews, AI images, and voice-cloned calls; the report notes people are sharing less online, some industry mitigations (e.g., Android scam detection), and broader concerns about misinformation and the degrading effectiveness of standalone deepfake detection.