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Unmasking the crawls with Attribution Business Insights

ID: 3c00b21e-6744-5b86-9ce3-a24f37c0a8f4

STIX ID: report--3c00b21e-6744-5b86-9ce3-a24f37c0a8f4

Feed Name: Cloudflare Blog

Date Published: 2026-07-01

Date Updated: 2026-07-23

Author: Jin-Hee Lee

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Cloudflare announces the Attribution Business Insights dashboard: a visibility tool for website owners to measure bot versus human traffic, crawl-to-referral ratios, and classify AI crawlers (Training, Search, Agent). The dashboard provides site-wide and per-operator analytics, per-article breakdowns, and context to support business conversations and security rule actions, but is presented as an analytics/product feature rather than a report of a cyber incident.

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