How Cloudflare is using automation to tackle phishing head on

Cloudflare describes a surge in increasingly sophisticated phishing (e.g., MitM for 2FA, QR-based lures, AI-crafted messages) and details its automated detection and response pipeline built on the Cloudflare Developer Platform, incorporating URL scanning, ML classifiers, threat feeds, and rules/heuristics to reduce manual review. The company reports improving automated resolutions from 37% in H1 2024 to 78% in H2 2024 and cutting median action time on hosted phishing to under an hour, while integrating insights into brand protection and inviting users to report abuse via forms and APIs.