From deals to DDoS: exploring Cyber Week 2024 Internet trends

Cloudflare’s 2024 Cyber Week analysis shows Cyber Monday as the busiest global Internet day (5.4T requests; 99.8M req/s peak; +36% vs 2023), with regional differences (e.g., Black Friday leading in the UK and Australia) and a US device shift toward mobile on Black Friday and desktop on Cyber Monday; DNS data highlights strong e-commerce interest, including low-cost and second-hand segments, leading into the weekend. Security activity rose during the period: US shopping/retail sites saw 7% of traffic mitigated as DDoS on Cyber Monday, overall US DDoS blocks increased 41% week over week, and emails mentioning “Black Friday” carried higher spam (10.8%) and malicious (0.9%) rates than “Cyber Monday,” peaking in mid-November.