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Human Native is joining Cloudflare

ID: bf0289e4-bc9b-5348-859e-e3e10435b391

STIX ID: report--bf0289e4-bc9b-5348-859e-e3e10435b391

Feed Name: Cloudflare Blog

Date Published: 2026-01-15

Date Updated: 2026-04-27

Author: Will Allen

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Cloudflare announced the acquisition of Human Native, a UK-based AI data marketplace, to strengthen licensed, high-quality data access and structured content for AI systems. The post outlines tools such as AI Crawl Control, Pay Per Crawl, and the AI Index to give content owners control over how AI accesses and uses their content, and introduces the x402 Foundation with Coinbase to enable machine-to-machine payments. Together, these efforts aim to build sustainable, creator-respecting economic models for the Internet in the AI era.

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