Euro 2024’s impact on Internet traffic: a closer look at finalists Spain and England

Cloudflare’s analysis of UEFA Euro 2024 shows notable declines in Internet traffic during nationally televised matches, especially at critical moments; semifinals saw drops of Spain -19% (Jul 9, 22:45), France -16% (Jul 9, 21:00), Netherlands -27% (Jul 10, 21:15), and England (UK) -11% (Jul 10, 21:45). England’s traffic typically dipped late in games (accentuated during knockouts and concurrent events like a BBC debate), while Spain’s largest reductions occurred versus major opponents (Italy, Germany, France). The findings indicate viewers shift from online activity to TV broadcasts during key match periods, with extra time and penalties amplifying declines; further details are available via Cloudflare Radar.