What’s new in Cloudflare: Account Owned Tokens and Zaraz Automated Actions

Cloudflare announced general availability of Account Owned Tokens to improve API access control at the account level and reduce reliance on individual users, alongside Zaraz Automated Actions to simplify pageview, custom event, and e-commerce tracking without manual trigger/action configuration. The update details when to use account vs. user tokens, current service support and roadmap (targeting full endpoint coverage by Q3 2025), and enhancements for payload enrichment in Zaraz, aiming to streamline management, improve auditability, and reduce configuration complexity.