Introducing App Store Threat Detection: Visibility Where Brand Monitoring Couldn't Reach | UpGuard

In early 2024 a counterfeit Sparrow Wallet app appeared on the Apple App Store and remained available despite repeated reports, leading to at least three victims losing roughly $1.8M by mid-2025; the report highlights app store impersonation as a recurring blind spot for brand monitoring and presents "App Store Threat Detection" (a Breach Risk capability) as a continuous-monitoring solution to surface lookalike or unauthorized apps before customers are defrauded.